Acxiom Corp. officially opened a service center in China this week in the city of Nantong.
The center will provide services including software development, systems management, data analysis and statistical analysis to Acxiom clients in China and around the world. Little Rock-based Acxiom also has a major service center in Poland.
“The international service outsourcing market is moving towards China and the development of the Chinese outsourcing industry has been vigorously supported by the government,” said Nantong Mayor Ding Dawei. “Nantong will make the most of its regional advantages and talent pool to seize the best opportunities for supporting international enterprises such as Acxiom”.
“China is one of the most populous nations in the world with a growing sophisticated consumer base,” Acxiom CEO John Meyer said. “Marketers are seeing an increased need to invest in interactive approach to tap on this expanding sophistication. Acxiom is looking forward to working with our clients to create and manage a more personable dialogue with their customers through our range of multi-channel marketing solutions.”