Stephens Media columnist John Brummett dissects Democratic Sen. Blanche Lincoln’s advertising claims against her primary challenger, Lt. Gov. Bill Halter.
In two TV ads and one direct mail piece, Lincoln has played up Halter’s would-be role in a company’s outsourcing efforts and another one’s legal complications.
Lincoln’s first salvo was dishonest. The second was a smear.
This is the cynical demonization process that is part of a cancer on our politics. It’s not enough to distinguish yourself from your opponent by performance and policy. You must delve into his past and overstate any association that might make him seem more than someone with whom you merely disagree, but someone who is a sinister threat, near-criminal.
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